HRM Policies and Organisational Performance †MyAssignmenthelp.com

Question: Examine about the HRM Policies and Organizational Performance. Answer: Presentation The dynamic idea of the cutting edge world has seen fast changes in business activities and speculation designs. Associations are going far and past to come to the enhanced and consistently changing worldwide markets. Innovation has diminished the world into one single worldwide town and having an organization in another nation is presently a lot simpler than any time in recent memory. Beautifying agents industry is an antiquated business that goes back to quite a while prior before the progression of innovation to this present status. Beauty care products are ascribed to early human progress remembering Egypt for the B.C. time. Oils and creams were utilized to shield regular folks from sweltering singing sweet sun and furthermore dry breezes (Chaudhri Jain 2009). It is established on the rich old history from the times of the Roman principle to antiquated Greek and Asia, and now it has discovered its place in the advanced history. The business has developed to introduce a major open door for undertakings. The US economy is contained a lot of shoppers of various ethnic foundation, and gives a decent source to beauty care products advertise. It is additionally a nation described by solid monetary base and incessant new way of life slants that goes with attempting of new items in the business sectors (EY 2014). The worldwide restorative patterns likewise favor items with medical advantages to the assortments of the shoppers. The nation is additionally securely famous with regards to the deals of restorative items which give flashing want to the corrective undertakings. Along these lines, Australian Cosmetic Company expects to abuse the American market with exactness of value items, and notwithstanding work together with nearby corrective organizations in giving the best to the business fixated on the best. The coordinated effort will be an advancement strategy of getting to the American market. It is an essential and mindful advance of breaking into another market structure in an alternate nation with various culture and convictions. Joint wandering is esteemed as an ideal transitional advance into full activities. The Description of Cosmetic Venture The Australian Cosmetic Company plans to increase an incredible portion of American corrective market through coordinated effort with other well known nearby restorative sellers in a joint undertaking. Given the potential the US corrective market holds, the business has higher odds of increasing quick piece of the overall industry (EY 2016). The remote idea of the organization in the US could have been a precarious obstacle to survive, however given the methodology taken to together endeavor in the business with nearby sellers, at that point everything is made simple as they will help in the transitional procedure of understanding the market patterns and practices. The accomplices will likewise help in showcase examination for the item, which is a methodology that will support the presentation of the Company items (Abbas 2017). Passing by the market capability of the US economy in the restorative business, the Australian Cosmetic Company intends to dispatch a wide scope of corrective items from body salves and aromas, to antiperspirants and other body showers after the introduction dispatch of the cosmetics paper strips. The organization will additionally set a product offering explicitly for the two people among its likely arrangements. It is a rising pattern in the restorative worldwide industry whereby, in contrast to the earlier years, right now most organizations have built up a line of men corrective items that have same likeness to that of ladies (Aginsky Consulting Group 2007). It is a market methodology planned for taking advantage of a tight men industry, which is engrossed by the general suspicion that beautifying agents has a place with women. The commencement of the Australian Cosmetic Company was motivated by the adoration for the American individuals for new corrective items, and the promising business sector blast the US has been encountering, which guarantees a superior future. The market patterns guarantees immense profits for ventures, with the objective market being the energetic young people of between 20 to 45 years old. It is a task planned to break into the US restorative market with the genuine purpose. The Management In each authoritative set-up, the board is consistently at the focal point of tasks and usefulness of the association (Hussain Ahmad 2012). It advances work process and provides guidance to the progression of every single authoritative activity. HR will direct the organization in recruiting of the correct representatives for the activity, upgrade great workplace and worker fulfillment, lead execution evaluations, supplant the failing to meet expectations laborers and develop great and maintainable worker the executives relationship. Likewise, the administration will devise vital designs to manage the business in the ideal bearing. The organization additionally means to use the administration to assume a job of making mindfulness about the mission, vision and the estimations of the corrective organization, bait accomplices through legitimate portrayal of the organization interests to the most noteworthy partners inside the American business, with a point of consistent development (Katou Budhwar 2010). The administration structure will be set in a manner that mirrors the set objectives of the organization and essential targets of getting to the corrective market, making an eminent system of dependable customers, set up ensured wholesalers of the organization items, direct statistical surveying to set sensible cost and set out on client examination exploration to decide the shopper practices and reaction to the item. Starting there of view, the organization the executives will contain the Chief Executive Officer who will regulate all the authoritative procedures for the firm at the zenith of the administration. At that point the organization will utilize a progression of departmental supervisors for the administrative center, territorial state chiefs in each condition of the US who will team up intimately with nearby and well known directors of other corrective organizations. The organization will likewise have agents, organization laborers or more all, the Human Resource Manager accountable for HR. The Companys Marketing Plan Showcasing gives grounds to the offer of the items. It is one of the most fundamental components to consider that can represent the moment of truth an undertaking (Isoraite, 2009). It is a vital procedure of recognizing and putting forth attempts to enhance your items for the purchasers in the market. It includes the way toward advising the possible customers, clients or purchasers about the nearness of your item inside the market and persuading them about critical thinking capacities of your item, far superior to other existing or non-existing items (Copeland Borough Council n.d.). The Australian Cosmetic Companys advertising plan is only in excess of a customary set assignment of reporting the new line of restorative items into the American market. Moreover, as much as nearby accomplices in joint endeavor will give a lift in entering the item to the statures of the market; it doesn't ensure showcase achievement. In this way, the organization has an arranged procedure on the most proficient method to adequately strike the brain of the expected clients with the new beauty care products. The reality of understanding an away from of advertising your item is by first setting up and realizing your objective market crowd (Lynn, 2011). For this situation, the objective market of the companys items is the adolescent extending from twenty years old to moderately aged grown-ups of not in excess of forty five years. These are the individuals who will give the required client base, with their social liveliness and interest of evaluating new items. Universally, it is realized that the most noteworthy buyers of the restorative items are the youthful grown-ups. They are sure and want to look progressively appealing among the rest. It is this conduct clarifies the inescapable profiling of this gathering of individuals as the possible purchasers. Fixation on conspicuousness and engaging quality makes them number one objective, and the main residual part is to get them. The Australian restorative organization will investigate all the full scale natural factors, that is, all the outer components past the companys control, for example, political condition of the US (Sammut-Bonnici, 2015). The Micro ecological factors, for example, the organization providers will contribute essentially to the promoting journey of the firm. Be that as it may, given the stable financial and political circumstance in the US, there are awesome and good advertising conditions. The organization will utilize the promoting blend procedure as a major aspect of endeavors to control their advertising plan. The showcasing blend alludes to the wide scope of endeavors and alternatives associations chooses in procedure of carrying the new item to the market. It includes all the endeavors the association will apply to make known about its new line of items to the possible customers. Advertising blend utilizes 4Ps; which represents the Product (or administration), Place, Price of the thing and the Promotion. It is a compelling technique for arriving at the new item to the clients and gives entirely solid premise to great outcomes when appropriately used (Ehmke, Fulton Lusk n.d.). The organization expects to initially present the cosmetics paper strips as its presentation item inside the market. It is an item which will have great impression to its clients. Having perceptible item in the market is one of the favorable circumstances the firm will bet on in journey to rescue their piece of the pie. As far as the spot, the Australian beauty care products organization is a global makeup organization from Australia, entering the US showcase space. The item costs will be set in thought to the current market costs and the cosmetics paper strip will go for $20, in an initial evaluating system to bait the objective clients. Advancement is the most significant part in satisfying proposed objective of the item. It will include various methods, for example, constrained offers, free examples of the item for testing, media notices and online networking advertising to elevate the item to the objective market (Cuellar-Healey, 2013). Contender Analysis

Can the war on terror be undertood in terms of realism Essay

Can the war on fear be undertood regarding authenticity - Essay Example This shouldn’t be alarming as they all have a typical cause and thinking about the multifaceted nature of the subject, it merits this artistic stretch. In the event that Marxism and Christianity can have different translations, so can authenticity. John J. Mearsheimer, teacher at the University of Chicago was once gotten some information about fear mongering, and his answer was, ‘Not an entire hell of a ton, Realism†¦..is extremely about relations among states, particularly among the incomparable powers†¦Ã¢â‚¬ ¦Realism doesn’t have a lot to state about the reasons for terrorism’1. It is smarter to investigate different authenticity speculations before delving into the subtleties of the war on fear. Authenticity is a ‘philosophical disposition’ in the expressions of Robert Gilpin; numerous analysts have thought of it as a general direction and not a lot of unequivocal standards. As indicated by Ferguson and Mansbach, it is a lot of regulating accentuations that shape the hypothesis and a ‘attitude of mind’ with unmistakable and recognizable flavors in the expressions of Edward Garnett. Sandra Rosenthal looks at authenticity as a ‘loose framework’ while Colin Elman thinks of it as a ‘big tent’ that has space to suit various hypotheses and notions2. Authenticity is a technique of understanding global relations and numerous researchers and scholars have set themselves in the development of this strategy that is the reason it has been delimited in its projection and examination. It is somewhat hard to encase psychological oppression or ‘war on terror’ in one meaning of authenticity. Psychological warfare is an idea that has arrived at all sides of the earth. No spot on this planet is obscurity of this idea, particularly after the pitiful September 11 assaults on the twin towers of U.S. also, the America’s ‘war on terror’. This expression has reclassified local clashes and regional conflicts. Preceding 9/11 assaults and the affirmed ‘war on terror’, fear monger bunches were indigenous of their territories however now simply like worldwide exchange and

Dissertation proposal either in marketing, Finance or internantional Essay

Thesis proposition either in showcasing, Finance or internantional. business MBA level - Essay Example The run of the mill addresses that come as a top priority are whether such factors have a huge effect in improving the deals of the organization or not. In the event that truly, at that point would it be gainful for the organizations to give more concentration towards their items bundling and arrangement of their items on racks in retail locations. For investigating these inquiries, there is a need to direct an exploration, which may give rules to the organizations and retailers with respect to the bundling and rack situating of items. Arranged buys don't comprise all deals; in actuality, a critical part of absolute deals is made out of motivation purchasing which shows unavoidable variety as for components, for example, bundling and rack situating. Results: without such an exploration, the advertisers will unquestionably be at a misfortune. They won't have the option to increase a knowledge into the relationship of elements, for example, bundling and rack situating with Impulse purchasing, in this way impeding their capacity to control these elements furthering their own potential benefit, which could some way or another lead to expanded deal. The examination paper chose as the base paper of this exploration is ‘Unplanned Buying and In-Store Stimuli in Supermarkets’, Managerial and Decision Economics, Vol. 11, No. 2. (May, 1990), pg. 111-121 by Abratt, R. what's more, D.G. Stephen (1990). ‘Impulse buying’ can be portrayed as any buy which a customer makes yet doesn't design ahead of time and these days, a significant garbage of purchaser buys are being made without advance or earlier arranging (Hawkin Stern, 1962). Additionally, Hawkin likewise contended that Impulse purchasing, in spite of specific meanings joined to it, has become a proficient and reasonable method for purchasing products and the frequency of motivation purchasing are developing. Motivation purchasing has been believed to be busy working for the most part on account of FMCGs. Spontaneous buying happens in numerous sorts of retail outlets; be that as it may, it is ordinarily

The Unusual Secret of Teacher of the Year Essay

The Unusual Secret of Teacher of the Year Essay What to Expect From Teacher of the Year Essay? Though you will likely not lose your job due to NCLB following your very first calendar year, ensure you take opportunities to expand and enhance your teaching methods. There are lots of accomplishments that are required for learning. I am aware that for a lot of my students I am their only hope, she explained. These challenges can deter prospective candidates. Kate is among those teachers you happen across once in a wonderful while. Also tell the reader how you could be about the teacher. Set a relationship with a knowledgeable teacher. Therefore, for your convenience, you have a superb chance to monitor the advancement of the assigned writer and make sure an essay will be ready in a timely method. PaperCoach will be able to help you with all your papers, so take a look at the moment! At our essay support, essays are always delivered in a brief moment. In addition, we control various forms of academic essay. Teacher of the Year Essay - Dead or Alive? We'll deal with them, and for an affordable price, as we understand that students generally don't have lots of money to spare. Education is a powerful tool in creating what might be known as civic virtues, the qualities that make a prosperous society. As a consequence, such students search for the best essay help to be sure their project is going to be produced at the maximal level in agreement with all academic standards. Teachers put a sizeable quantity of time in their work. Naysayers may say that increasing the salary hasn't been tested and proven in the United States, they are erroneous. We know the worth of time. The process of climbing salary was demonstrated to work in the United States. Consequently, value your time and take pleasure in the training. Utilise the assistance of our service and don't fret about how you complete the school. This experience isn't easy to master for beginners. You don't need to be worried about your personal details that could be viewed, as we handle the matter on a safe network. Seek assistance and stand in the hour totally free of your tasks. Besides, you can read the testimonials of our clients. As a result of this guarantee, the delivered order will incorporate all necessary specifics. Our customer support will gladly tell you whether there are any special offers at the present time, in addition to make sure you are getting the very best service our company may deliver. We always serve our clients. The Appeal of Teacher of the Year Essay But unfortunately assignments aren't confined to limited ideas you must do lots of research that's a hectic endeavor. Our writers always create unique content that's absolutely free from all grammatical error. Contrary to other companies, we're safe and skillful group of writers that are deeply concerned regarding the academic writing tasks. Moreover, we additionally provide proofreading and editing services. There's, obviously, a limit on the range of pages even our very best writers can produce with a pressing deadline, but usually, we can satisfy all the clients seeking urgent assistance. There are times that you try to do your best and even then you're not able to score well in your home tasks. Should they have talked to you once, they'll be more inclined to share information later which will help you understand and address learning problems. We understand how to deal with the writing process easily. Therefore, you will know all that is required. Many are highly-reputed. It always appears to slip away. Dare to be the initial one. Together with the UK Essay Help undergraduates find it impossible to be concerned about the time but delight in a complete life. That's the reason why we must aid them in any assignment. Students lead busy lives and frequently forget about an approaching deadline. Presented annually recognizing the calendar year, next calendar year. The Pain of Teacher of the Year Essay But, this isn't to say that first year teachers have to experience that type of situation. Administrators should be careful to make sure the ceremonies and events are special. I believe you will agree these teachers are fighting battles which shouldn't need to be fought in the very first place. Teachers deserve to get rewarded for all the time and effort they need to put in their job. Where to Find Teacher of the Year Essay Every small girl who knows the sort of fear that poverty brings. It conveys the thought that the very same group of individuals are usually doing the majority of the work and burning themselves out. Not every kid learns exactly the same way, nor are they interested in the very same things. The reasons could be absolutely different. The Upside to Teacher of the Year Essay The cost is dependent upon the size and urgency. For instance, some of them just have zero time to deal with dozens of assignments that keep bombarding from every side. After discovering our website, you will no longer will need to bother friends and family with these kinds of requests. Another benefit of our website is the quickness.

What Is the Most Reactive Metal on the Periodic Table

The most reactive metal on the periodic table is francium. Francium, however, is a laboratory-produced  element and only minute quantities have been made, so for all practical purposes, the most reactive metal is cesium. Cesium reacts explosively with water, though it is predicted francium would react even more vigorously. Using the Metal Activity Series You can use the metal activity series to predict which metal will be the most reactive and to compare the reactivity of different metals. The activity series is a chart that lists elements according to how readily the metals displace H2 in reactions. If you dont have the chart of the activity series handy, you can also use trends in the periodic table to predict the reactivity of a metal or nonmetal. The most reactive metals belong to the alkali metals element group. Reactivity increases as you move down the alkali metals group. The increase in reactivity correlates to a decrease in electronegativity  (increase in electropositivity.) So, just by looking at the periodic table, you can predict lithium will be less reactive than sodium, and francium will be more reactive than cesium and all of the other elements listed above it in the element group. What Determines Reactivity? Reactivity is a measure of how likely a chemical species is to participate in a chemical reaction to form chemical bonds. An element that is highly electronegative, such as fluorine, has an extremely high attraction for bonding electrons. Elements at the opposite end of the spectrum, such as highly reactive metals cesium and francium, readily form bonds with electronegative atoms. As you move down a column or group of the periodic table, the size of the atomic radius increases. For the metals, this means the outermost electrons becomes farther away from the positively-charged nucleus. These electrons are easier to remove, so the atoms readily form chemical bonds. In other words, as you increase the size of atoms of metals in a group, their reactivity also increases.

Heart Of Darkness, By Joseph Conrad Essay - 2290 Words

The author of Heart of Darkness, Joseph Conrad, and the author of Things Fall Apart, Chinua Achebe, both present two stories written in completely different perspectives on the way whites and African’s view each other. These two men also lived in completely different time eras than each other, along with opposite life styles which affected their view on their writings, for Joseph Conrad lived in the late 1800’s, born in Ukraine, and Chinua Achebe in the early 1900’s, born in Nigeria. Man’s fallen nature plays a large role in Heart of Darkness and in Things Fall Apart, through the way that the characters view other people in the books. The white characters tend to view the Africans as savages; however, they actually have great abilities that they do not know of. Man’s fallen nature also affects how the characters interact with each other in man vs man, since the white do not view the Africans in the same way, they will think lowly of the Africans and treat them with disrespect. Throughout the stories of Heart of Darkness and Things Fall Apart, man’s fallen nature is seen throughout the communication with white’s and Africans, this can be seen through how they think of each other and their actions from man’s fallen nature through man vs man. Joseph Conrad, the author of Heart of Darkness grew up in a completely different time era and opposite world as the Things Fall Apart author, Chinua Achebe. Joseph Conrad was British, born in Ukraine on December 3, 1857 living to AugustShow MoreRelatedHeart Of Darkness By Joseph Conrad1471 Words   |  6 PagesIn the story Heart of Darkness by Joseph Conrad a sailor decides to travel to Africa on a whim, using family connections he enlists as the captain of a ship travelling up the Congo River. The novella provides many themes, however is the text in itself racist? One of the main concepts portrayed in Heart of Darkness is the treatment of the natives of Africa and the ir image. This is most commonly shown through the disparity of the image between what is said in the novel and what can be read throughRead MoreHeart Of Darkness By Joseph Conrad Essay1371 Words   |  6 Pagesevery human and everything created by humans has two sides to it: the form and the substance. Joseph Conrad’s novella â€Å"Heart of Darkness† shows precisely how dangerous it is to put our trust in a concept, for example: colonization, without realizing that most of the time one only gets to see the form and not the substance. In this essay, my purpose is to demonstrate that â€Å"Heart of Darkness† by Joseph Conrad is mainly a novella about the discrepancy between substance and form. In order to prove my pointRead MoreHeart Of Darkness By Joseph Conrad1378 Words   |  6 PagesWoytassek AP English 12 Heart of Darkness Reading Log Author: Joseph Conrad Title: Heart of Darkness Original Publication Date: 1899 Kind of Writing: Heart of Darkness is a colonial novella of an expository narrative. Writer’s Purpose and Intended Audience Joseph Conrad wrote Heart of Darkness because he wanted to expose human temptation to experiment with darkness when one’s own desires overcome one’s morals. By writing from his own experience of exploring the Congo, Conrad draws conclusions thatRead MoreThe Heart Of Darkness By Joseph Conrad983 Words   |  4 PagesThe Heart of Darkness by Joseph Conrad is a story that takes place in the early 1890s and presents us with an odyssey of a traveler known as Marlow who confronts the dangers of the Congo jungle while also witnessing the wicked, inhumane treatment of the African natives. In the story, Marlow represents Joseph Conrad who had actually traveled up the Congo in 1890 and witnessed the European exploitation of the African natives firsthand. In the Heart of Darkness, Joseph Conrad exposes the inhumanityRead MoreHeart Of Darkness By Joseph Conrad1350 Words   |  6 Pagesyears, Heart of Darkness by Joseph Conrad was a treasured classic, with many honourable themes and messages, as the author reveals the true nature of humanity by following an European sailor’s journey through the dark jungles of Africa and down the river Congo, all while watching as his own humanity changes. As society has evolved, however, Heart of Darkness has come under scrutiny, as the language is quite racist. Chinua Achebe, writer of An Image of Africa: Racism in Conrad’s Heart of DarknessRead MoreHeart of Darkness by Joseph Conrad1329 Words   |  5 Pages Heart of Darkness is a novel written by Joseph Conrad. The setting of the book is in Belgian Congo, which was the most infamous European colony in Africa. This is a story about the protagonist Marlow’s journey to self discovery, and his experiences in Congo. Conrad’s story explores the colonialism period in Africa to demonstrate Marlow’s struggles. Along the way, he faces insanity, death, his fear of failure, and cultural contamination as he makes his was to the inner station. Conrad through theRead MoreThe Heart Of Darkness By Joseph Conrad968 Words   |  4 PagesJoseph Conrad’s novella The Heart of Darkness has been under controversy because of racial interpretations. The race factor in this novel has made some scholars and professors question the function the novella has in the classroom. However, Joseph Conrad had another view when writing the novel; to demonstrate how prejudice and dehumanizing the European culture is towards African Americans and their culture during this time period. European’s superior authority over African Americans is portrayedRead MoreHeart Of Darkness, By Joseph Conrad1306 Words   |  6 PagesWhat is the â€Å"horror† in Heart of Darkness, and what particular literary images develop that idea of horror in the novel? In Joseph Conrad’s, Heart of Darkness, there can be many literary images found within that develop the idea of horror. Heart of Darkness is noted for its horror within the Congo between the Africans and the Europeans. The horror in Heart of Darkness is a contribution of many ideas that are formed and contributed from the European colonists. The purpose of this essay aims to argueRead MoreHeart Of Darkness By Joseph Conrad1076 Words   |  5 PagesWritten in the late 1800’s, Joseph Conrad’s Heart of Darkness is a novella about one man’s travel into the Congo Free State by way of the Congo River. The title â€Å"Heart of Darkness† actually holds two different meanings. Heart of Darkness is both a metaphor for a psychological â€Å"dark side† of man, and an allusion to Africa. The title suggests both a physical and mental reference. During the time the novel takes place, Africa was nick-named the dark continent because of how little the Europeans knewRead MoreHeart Of Darkness By Joseph Conrad Essay1483 Words   |  6 PagesJoseph Conrad, author of Heart of Darkness, intriguingly uses an unnamed narrator in his novel that clearly becomes of importance right away in the introduction. Conrad’s narrator chooses to speak of the historical period in which Roman colonization took over what we now know as Great Britain. By connecting a Roman colonization story to one almost 2000 years later talking about the Belgians in Africa, Conrad reveals one of his own themes in the novel. He proposes that the Romans and Belgians

Business Model Innovation and Strategies Competitive Free Answers

Questions: 1.What is Strategy?2.Discuss about the Business Model Innovation. Answers: 1.It appears that people have different perception of strategy. It is important to understand the correct meaning and definition of strategy. In the video, David Kryscynski explained the concept of strategy in detail. In the video, author complained the development and execution of strategies in modern day organizations to the development and execution of strategies in war front. One of the key learning from this video is that a good strategy is one that provides answer the four key questions. The first key question is that, where do organizations compete? The second key question is that, What unique value do organizations bring, The third key question is that What resources and capabilities does organization utilize, The fourth key question is that How to organizations sustain their unique values. It is important that the combination of above questions should bring efficiency in the system. For example, a business that builds laptop computers gets a certain electrical component from an outside resource, rather than making it themselves. If for some reason the company is delayed in producing that component, then the company building the laptops is also delayed (Brown, 2014). Whenever tasks are not perfectly aligned, which can be quite common, inefficiencies will exist. It is important that the organizations should realize that strategy is not the solution to one of the above questions but the solution to the combination of above questions. It is important that the organizations must analyze its internal and external environment before it can decide the integrated strategy that the organization want to use to compete in the market. 2.Business Model Innovation Key Ideas: The video highlights the use of innovation as part of business model. One of the key learning from the video is that the organizations should focus on continuous innovation. The innovation does not only drive the growth and development of organization but it also drives the growth and development of industry. Therefore, it is important that organizations should operate in fast environment where they can move swiftly. In the video, author discussed the examples of the companies like Kodak and Nokia. Both of these companies were industry leader at some time. However, the common drawback with these companies was the lack of flexibility. These companies were not able to realize the changes in the industry and as a result these companies failed. Ican certainly see how large, well-established organizations that operate in astable environment are more likely to operate as closed systems than youngerorganizations that value innovation, have a more horizontal management structure, and operate in an unstable environment. Still, I am of the opinion that it would berare to find an organization that operated as a completely closed system. Perhaps it is just a matter of degrees. The bottom line is that the organizations should always focus on continuous innovation in the system and outside the system (Martins Rindova, 2015). Application: The concept of strategy could be applied to various companies that wish to grow and develop in International market. Lets apply the learning from this video to the operations of Qantas Airways in Australian market. The organization, Qantas Airways is an established name in Australian marker. The first step of strategic formulation for Qantas is to identify its competitors. The airline industry is a highly competitive industry and Australia has a presence of number of domestic and international players. The key competitor for Qantas would be Air Virgin, etc. The second step for Qantas is to identify the value that Qantas is trying to deliver (Kryscynski, 2015). For an airline industry, the key value for consumers could be linked with the business level strategy of organization. Therefore, the value for Qantas could align with the cost leadership strategy or align with product differentiation strategy. The third step for Qantas would be to identify the key resources and capabilities th at could provide unique edge to Qantas. The unique resources could be identified in terms of people or processes or a combination of both. The key point is that the unique resources and capabilities should be the source of competitive advantage for firms. The lessons learned from this video could be applied to various organizations. Lets apply the learning on Westpac bank in Australia. The Westpac is one of the big four banks in Australia. In recent times, there has been a change in the banking industry and banking dynamics in Australia. It is important that the management of Westpac should be flexible enough to identify the change in the industry dynamics. The development and expansion of banking products like mobile and Internet banking has virtually reduce the dependence on core and physical banking. Therefore, it is important that Westpac should have that vision and strategy in place where it can change its product offerings and include the focus on innovative online channels. The good thing for Westpac bank is that it has already changed its focus from physical banking to online banking. At the same time, it is important that Westpac should have effective communication channels in place, it would help the organizations to practic e innovation as a culture in the organization. Casadesus?Masanell Zhu (2013) argued that observed,the two- way exchange of information is one of the most important effects of anopen systems approach that is based on innovation. Most of the time,I would think that such an exchange would be mutually beneficial, as it helpsorganizations adapt and respond to changes or potential changes in theirenvironment. But I do think thatsometimes such communication introduces different organizational cultures andbusiness strategies that are not compatible with an organizations worldview. References Brown, A., 2014. Organisational paradigms and sustainability in excellence: from mechanistic approaches to learning and innovation.International Journal of Quality and Service Sciences,6(2/3), pp.181-190. Casadesus?Masanell, R. and Zhu, F., 2013. Business model innovation and competitive imitation: The case of sponsor?based business models.Strategic management journal,34(4), pp.464-482. Gallen, S. 2013. Business model innovation. Retrieved from: https://www.youtube.com/watch?v=B4ZSGQW0UMI (Accessed 25th April 2017) Kryscynski, D. 2015. What is strategy. Retrieved from: https://www.youtube.com/watch?v=TD7WSLeQtVw (Accessed 25th April 2017) Martins, L.L., Rindova, V.P. and Greenbaum, B.E., 2015. Unlocking the hidden value of concepts: a cognitive approach to business model innovation.Strategic Entrepreneurship Journal,9(1), pp.99-117.